English|The Making of Teenage Olympic Gold Medalist and Commercial Star Eileen Gu( 四 )
If Gu takes 10 million yuan from every brand endorsement or sponsorship deal she has signed, she would have made over 200 million yuan from working with around 20 brands in the past year. Such commercial value is unseen in any other ski athlete.
Gu’s commercial value might climb even higher if she is able to collect more medals from her other two categories at the 2022 Beijing Winter Olympic Games.
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