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{调取该文章的TAG关键词}|The Hyaluronan Market, A New Found Gold Mine in China

The hype for medical cosmetology in the Chinese stock market has been firing up for three consecutive months, lasting into July. For instance, Imeik Technology, Bloomage Biotechnology Corporation, and Haohai Biological Technology broke their share price records at RMB￥844.44, RMB￥314.99, and RMB￥282 respectively this month. Amid the increasing prosperity of the medical cosmetology sector, upstream companies that focus on hyaluronan products have made massive harvests. 
Bloomage BioTechnology's recently launched pet product brand HAPAWS has rolled out two cat food products with hyaluronan in partnership with MU'GGULES, claiming that the products can help nourish cats' skin, keep joints moving, and repair injuries. These new products are part of Bloomage BioTechnology's strategy to penetrate the food market with a niche selling point.

{调取该文章的TAG关键词}|The Hyaluronan Market, A New Found Gold Mine in China
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Cat Food: Bloomage X MU'GGULES
Before hyaluronan cat food, there was already hyaluronan drinking water and toothpaste. It seems everything can combine with this magical substance and be reinvented into a new product. 
【{调取该文章的TAG关键词}|The Hyaluronan Market, A New Found Gold Mine in China】If you have hyaluronan in your products, chances are you can sell them at a much higher price, be it cosmetic products, drinking water, or even cat food. The hype for hyaluronic acid has brought about thousands of companies valued at over ten million RMB in China, making the market a rapidly growing industrial chain that spans from plastic surgery and makeup to food.
Hyaluronic acid, also known as hyaluronan, is a clear, gooey substance that is naturally produced by your body. The largest amounts of it are found in your skin, connective tissue, and eyes. Its main function is to retain water to keep your tissues well lubricated and moist. 
Hyaluronan is said to be able to hold up over 500 times its weight in water.
Why is hyaluronan so expensive?Cat food with only 0.1% of hyaluronan, for instance, is priced at RMB175 per kilogram. Such a price point is 100% more expensive than average cat food on the market. With the same money, consumers can already purchase high-end imported cat food. Similar pricing can also be found on hyaluronan drinking water and snacks. Hankow Er Chang's soda water for example, which contains 68mg of hyaluronan in each bottle, is sold at RMB10.8. This shows that hyaluronan can increase the price of drinking water by several times.
Hyaluronan products are expensive for two reasons: market scarcity and high marketing cost. Bloomage BioTechnology is the first and only company to have the qualification to produce food products with hyaluronan. There is no direct competitor for the company in China. Secondly, the high marketing cost adds up to the retail price of the products.
High marketing cost is inevitable for Bloomage BioTechnology since the hyaluronan market is rather new in China. Whether it is in the traditional cosmetic surgery industry, or on beauty products, cash-burning marketing campaigns have been inevitable.
Hyaluronan is equally expensive in cosmetic surgeries even when compared with emerging products such as hyaluronan pet food, snacks, and beverages. The lucrative market has given rise to prominent A-share star company Imeik Technology, Bloomage BioTechnology, and cross-sector player Haohai Biological Technology.
Non-surgical cosmetic procedures have been key parts of medical cosmetology, with hyaluronan injection and botox injection being the most popular programs. In China, there are two options when it comes to hyaluronan injections: Chinese ones or imported ones. Imported hyaluronan injections are generally expensive while the made-in-China ones might not be as expensive but have a higher profit margin. 

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